If you want to take the full on hit of acid pay serious attention to the ads. Ads on Fox are an acid-tripping throwback to late-nite 90's TV. You can tell everything about the targeted demographic by watching the ads. Fox news was all walking aides, medicare assistance, BUY GOLD, and other old people concerns. I can't imagine they get a high rate on these ads.
The other TV I saw while home with my parents was almost all exclusively targeted at women. Watching NFL, I saw truck ads, and some Old Spice, but that was it. I even went looking for ads that are typically focused on men (trucks, cars, outdoorsy-stuff, Men's Health products etc) and the only place I ever saw them was during NFL.
And when did free to play mobile games get advertising budgets? Ads for free mobile games were everywhere.