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comment by thenewgreen
thenewgreen  ·  195 days ago  ·  link  ·    ·  parent  ·  post: Pubski: April 4, 2018

I’m flying to Miami atm. I have a two day stint there. Bringing on new doctors and interviewing a potential new hire. I get back Friday and then leave Sunday for NYC. In NYC I’ll be puting together a client testimonial video, having dinner with a doc/investor and interviewing a potential new hire.

Forever Labs abounds. I had a call yesterday with our PR company and an exec at the largest talent agency about which celebrities to choose as “influencers.” It’s a really interesting process. I’m learning so much, it’s unbelievable. I think I’m very well suited to this type of work. I enjoy leading ththe team and I’m very excited for the growth in front of us. By this time next month we will have gone from 8 to 12 full time employees. That’s nuts.

We are ahead of our goals. We set our KPI as client signups and at the end of Q1 we are currently trending at 117% to goal. Not too shabby.

It’s a hard line to toggle, being friends with your team and leading them. I have pretty high expectations and an unwavering compass pointed squarely at our KPI.

My family is doing well. My infant is now a baby. My 7 year old is a bonafide violinist. My 4 year old is my best friend :)

My wife is being as patient with me as she can be. This is a lot for anyone to tolerate. The travel and constant work is insane.

Anyways. Life is good. I miss ya Hubski.




ButterflyEffect  ·  195 days ago  ·  link  ·  

Yo, so, you're doing a million amazing things and it's amazingly impressive to me. How do you maintain any semblance of work-life-family balance?

thenewgreen  ·  195 days ago  ·  link  ·  

    How do you maintain any semblance of work-life-family balance?
I don’t. Work/life balance is for people with jobs.
ButterflyEffect  ·  195 days ago  ·  link  ·  

Well, dammit.

I'm glad you're doing well.

OftenBen  ·  195 days ago  ·  link  ·  

I have often thought of hearing you and mk on Rogan someday. The Ben Greenfield video was great!

flagamuffin  ·  195 days ago  ·  link  ·  

interesting. influencers in ad spots? are there any a-list celebrities genuinely interested in longevity? why do you need influencers?

mk  ·  195 days ago  ·  link  ·  

Not sure about a-listers. Most of them try to look young.

    why do you need influencers?

Basically because 1) if you ask someone on the street to describe what Forever Labs is, they can't, and 2) people in general require external validation before doing something new. From what I understand, that's why everyone is crazy about influencers, macro-influencers, micro-influencers, etc. We are all trying to sell you something. Well, I am not. Aside from storing your stem cells, and the Wayfarers Roleplaying Game, and Hubski I suppose. But that's me selling my stuff. Which I think is cool. That's why I do it.

flagamuffin  ·  195 days ago  ·  link  ·  

so as far as i can tell it's just a word describing how modern advertising works; i.e. you don't put brett favre in a football commercial anymore, you use some cool instagram netflix gq situation to... win

kleinbl00  ·  194 days ago  ·  link  ·  

Fundamentally:

Advertising with old media was understood. Advertising with new media isn't. Getting Joe Namath to sell deodorant was obvious but now nobody knows who is equivalent to Joe Namath.

Thus, everyone throws money at Instagram and Zuckerberg uses it to ruin elections.

spencerflem  ·  195 days ago  ·  link  ·  

I've heard of Forever Labs and Hubski, but what's Wayfarers?

mk  ·  195 days ago  ·  link  ·  

It's my Magnum Opus! :) An old school tabletop RPG.

spencerflem  ·  195 days ago  ·  link  ·  

Oh, cool! I'm in a couple gaming groups, I'll check it out. We used to play a lot of AD&D2e before switching to runequst and mutants&masterminds. Are you J. T. Swill or G. Vrill :p ?

mk  ·  194 days ago  ·  link  ·  

Swill. :)

steve  ·  194 days ago  ·  link  ·  

Oh dude.... oh dude... Wayfarers. Get it.

spencerflem  ·  194 days ago  ·  link  ·  

Definitely will! It looks great.