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comment by flagamuffin
flagamuffin  ·  197 days ago  ·  link  ·    ·  parent  ·  post: Pubski: April 4, 2018

so as far as i can tell it's just a word describing how modern advertising works; i.e. you don't put brett favre in a football commercial anymore, you use some cool instagram netflix gq situation to... win




kleinbl00  ·  197 days ago  ·  link  ·  

Fundamentally:

Advertising with old media was understood. Advertising with new media isn't. Getting Joe Namath to sell deodorant was obvious but now nobody knows who is equivalent to Joe Namath.

Thus, everyone throws money at Instagram and Zuckerberg uses it to ruin elections.