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My intuition is that a coffee farmer in Brazil makes a helluva lot less than a cattle rancher in Brazil. Having difficulty finding financial figures that are reliable, though. If that's the case, that's my point, that a coffee trade industry sure as hell wouldn't be able to convince farmers to switch to a crop that will make them less money.
While you're not wrong, this is an industry association talking about it's own industry. Beef and cattle absolutely are drivers of climate change, but what kind of influence can the coffee industry have over that? There is such a massive cultural shift that would have to occur to move away from red meat (hi, vegetarian here who gave up all meat because of reasons you've linked to).
So, yes, it's very much a "here's how we can contribute in a small way when compared to the leading drivers, and in a large way within our own industry".
I have a coworker or two considering getting their R Grader because of that.
We'll see, WCR is doing a ton of work on Arabica varietals, hopefully they'll have some new generation plants ready before the industry is too adversely affected.
Very much looking forward to finally meeting you!
Stop by Seattle and I'll buy you a beer. Maybe kleinbl00 and co. will be around.
Well, I just made a call for Baker Lake and left a message...hopefully I'll get in. Have to make a call tomorrow for Merlin Meadows...
If that works out, I'll be in Banff from July 19th through the 21st or 22nd.
Edit: oyster, got the sites (fuck yeah)! I'm also going to have 21st and 22nd, any recommendations? I might extend the backpacking trip to the 21st but definitely want to do a "normal" site somewhere, or right at the lodge at Lake Louise, on the 22nd before heading back to the state.
Starting to have some serious trouble keeping everything straight. Too many people coming to me with too many things to validate, verify, or otherwise find answers to. Because that is one thing I'm good at, if I don't have an answer on-hand, I'm good at getting it in a pretty quick time. Even if it's not something that's in my field. Outlook tasks are really starting to pile on...
Outside of work, same exact thing. Between running, working out, volunteering, moving, seeing folks, it's getting to be a lot. I have a whiteboard calendar now, and that's good, but things are still falling through. Example: Have a sticky note with 5ish things to do today outside of work/during work but unrelated. Eeeeeeeeeeee.
Interesting, this came up in my news feed shortly after your comment.