Been saying this for years. Whenever you read the word "millenial" in an article, substitute "kids these days."
Kids these days are killing the paper napkin industry.
Younger consumers are opting instead for paper towels at the dinner table, The Washington Post reports.
The Post points to a survey conducted by Mintel (the same company that discovered kids these days find cereal too much work to eat ) from last month, which highlights that only 56% of shoppers said that they bought napkins in the past six months.
EDIT: even better
EDIT AGAIN: ZOMG I'm dying
Why aren’t pesky whipper-snappers eating cereal? Apparently, it’s just too much work.
Almost 40% of pesky whipper-snappers surveyed by Mintel said that cereal was an inconvenient breakfast choice, because they have to clean up after eating it, reports the New York Times.