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b_b  ·  2791 days ago  ·  link  ·    ·  parent  ·  post: The Myth of Millenial as Cultural Rebel

I love that the industry uses "the breakfast occasion" where everyone else uses "breakfast." Did the packaged food industry really need a jargon term for breakfast? And if so, did it need to be just a way more complicated version of the normal word?