- That's exactly why Tesla has to put the Times story behind it as fast as possible. I implore Musk: release the full logs and be done. Focus instead on putting more reviewers behind the wheel of a Model S. Don't leave it to one or two lucky journalists; flood the market with reviews. Accept that one or two might have bad experiences; that's okay. Let them. What matters is making it appear that the Model S is everywhere, on every road, in every publication; not unimpeachable, just impossible to ignore.
In the age of the electron, what really matters — what wins every time — is opinion in aggregate.