I don't doubt this, at all. I would suppose that the consumer of a Model S might be a bit more savvy regarding such things. It's a niche car that, for the most part, will be purchased by enthusiasts at this point. Wouldn't you agree?
I don't know. If you go to LA, you regularly see young women (who obviously can be car enthusiasts, but are also generally not know to be very knowledgeable owners; sorry to be a sexist pig, but like I said, I've seen a lot of unnecessary failures) driving cars like the M6 or the RS5, cars that are similar in price range and performance. Style is the most important thing to many consumers. For this class of cars you will always have the buyers that love them to death, but that's not who the idiot proof features are designed for.