I was discussing Patagonia with a friend just yesterday, and pointing out that the shareholder capitalism of Milton Friedman that seemed so obvious in the '80s has been made lie in no small part by Patagonia and other companies that have followed their lead.
I read David Gelles' The Man Who Broke Capitalism last month. He starts out his book by pointing out that "stakeholder capitalism" wasn't invented at the World Economic Forum last week (as Klaus Schwab would have you believe but that it was the prevailing market sentiment prior to Herbert Hoover and the rise of fascism in Europe.
I've come around to the idea that "shareholder capitalism" is just a clever way to externalize everything that doesn't make you money, and "stakeholder capitalism" is just a clever way to ensure you pay the proper taxes on your enterprise. I think there will be laws passed - and soon - that provide incentives for Patagonia's method of business and penalize Jack Welch's.
("The Man Who Broke Capitalism" dunks so hard on AB InBev)