There wasn't a ton of new stuff here for anyone who has been on reddit for any significant period of time but I did enjoy a few points.
1. The quotes they pulled from various news sources over the years from reddit workers as well as Conde Nast were interesting.
- Following the spinoff, David Carr, the late media columnist for the New York Times, wrote an assessment of Condé Nast’s less-is-more management strategy for raising their enfant terrible. Carr noted that Newhouse was determined “that his company would not be the blob that ate Reddit.” The headline: “Left Alone by Its Owner, Reddit Soars.”
2. The succinct way they got to the heart of the issue regarding advertising...only to not elaborate on it at all.
- Sponsored posts also have limited appeal. Unless an advertiser explicitly chooses to turn off the comments, Redditors can respond the same way they do with any other submission. They can applaud it or mock it. Reddit pitches this idea as a unique credibility-enhancing opportunity—a chance to keep it real and roll around in the mud of the Web. Advertisers, a former Reddit salesperson says, tend to see it as a chance to get torched by virtual napalm.
kleinbl00 and I were discussing this over lunch the other day. Yes, facebook is going to give you more control over your audience than reddit. But reddit allows you to reach a pretty specific demographic... in a more organic way... and drill down to their specific interests. There is a way to make this work. Besides the problems with their general execution and disregard for the self-serve platform (redditors would be the biggest reddit advertisers and with success-stories, others would follow suit), reddit only spent the customer-service hours on outside "big" advertisers. But, regardless of all those issues, the biggest mothefucking problem is the fact you can end up out a bit of money while having your reputation destroyed.
On Facebook, you pay $XXX and, at the very worst, no one actually remembers your ad and your out $XXX and have the exact same reputation / recognition.
On reddit, there is the potential that after the $XXX, your reputation will be at -9000. Destroyed. Instead of "oh I recognize this, let me buy it", people go "oh man I saw that on reddit. It's terrible. I would never buy it." Now, your ad is actually costing you sales. I don't think a Facebook ad can do that.
A warning, try to ignore the 3 paragraph where it says:
- The site is built on anonymity. No e-mail address is needed to sign up, and Redditors interact using pseudonyms and avatars.
There aren't any stupid, glaring mistakes after that.