Mmmm.... from a perspective of mile-high journalism, "avatar" is a good shorthand for what Reddit is trying to do.
- Snoovatars
- Trophy chests
- Flair
- high scores
Without getting into the minutiae of Reddit's bizarre incentivization, "avatar" gets the point across.
- Another thing that we aren't factoring in is the dedication you have to give to successfully win reddit.
/r/lounge runs comps. "Who can get 100k karma in a day." "Who can get 200k comment karma in two days." "Who can get an image to the top of /r/movies by 2pm." Reddit is stupendously easy to game and when you can get $2k worth of traffic for free, people will try.
I've been working on an f'ing campaign for Alpine for four weeks now. The broadcast spots have been up for 2 weeks. A semi-talented epidemiologist/marketer could have had Alpine all over Reddit for that entire time without so much as firing up Premiere. And yeah - you have to give that special attention. But everyone is giving it special attention.