a thoughtful web.
Good ideas and conversation. No ads, no tracking.   Login or Take a Tour!
comment by veen
veen  ·  21 days ago  ·  link  ·    ·  parent  ·  post: Pubski: November 15, 2023

Is it just me or does it feel like Substack is the only place left where there's any original, consistently good writing? Blogs feel dead, social media (especially Twitter) fails to deliver...

Spent a few rainy days in Antwerp with friends. On Saturday we went "huh why are all the stores closed?" only to realize its Armistice Day, which is Not A Thing in the Netherlands because we remained neutral, so I had no idea.

Next Wednesday is Election Day. A few months ago I was hopeful for a leftist renaissance, but that ship seems to have sailed as we are somehow gonna slide even more to the right after 4 cabinets of right-wing neoliberals. I haaattee itttt.

I feel like everyone has some kind of covid/flu thing, there's something going 'round and I was almost sure I got it yesterday but it seems to already fade away today.

kleinbl00  ·  21 days ago  ·  link  ·  

1) Online advertising is horrifically ineffective.

2) Online advertising is the primary method of remuneration for the lion's share of the internet.

3) Online advertising has, nonetheless, annihilated traditional advertising and thus, driven traditional advertisers online.

4) Traditional advertisers are unlike online advertisers in that they demand metrics to refine their advertising. As a result, the futility of online advertising grows increasingly obvious, driving down the prices of online advertising and driving down the remuneration for the lion's share of the internet.

5) Substack is first-past-the-post to say "give some away for free, sell some more, we take a cut"

6) Substack becomes the de-facto home for quality content.

Ryan Holiday, back when he had a point to make, made the point that "journalism" as we know it came about when the New York Times started selling subscriptions to their paper, thereby reducing the pressure to rely on sensationalism. Within a couple years the yellow sheets were entirely done and America had a Fourth Estate. The British never really figured out "subscriptions" which is why their journalism remains tit-driven.