- In an email to clients on Thursday, 360i, a digital-advertising firm owned by ad giant Dentsu Group Inc., said it supports the July ad boycott that groups including the Anti-Defamation League and the NAACP called for against Facebook on Wednesday.
The groups urged big advertisers to pull spending from Facebook for July to protest the lack of progress the social-media giant has made enforcing its policies around hate speech and misinformation.
360i, whose clients include spice maker McCormick & Co., Discover Financial Services and consumer-goods giant Unilever PLC, “believes any social platform that earns profits by amplifying the voices of their community must have a zero tolerance policy for hate,” according to the email, which was seen by The Wall Street Journal.
“It is no longer enough to be on a path to addressing this or merely celebrating the considerable gains made over the last year or so,” said the email, which didn’t mention Facebook by name but linked to a recent Journal story about the civil-rights groups’ call to boycott Facebook. “Therefore, we support #StopHateforProfit and its July call to action.”
Carolyn Everson, vice president of Global Business Group at Facebook, said in a statement that the company was in conversations with marketers and civil-rights organizations about how to be “a force for good to fight racial injustice around the world.”
When Unilever's digital agency says "stop giving money to Facebook?" That's sumpin'. Unilever and Johnson & Johnson are the 800lb gorillas of advertising money.
I wonder how effective Facebook advertising really is. Google ads are effective because It cheats and replaces organic search results with ads. I’m searching for a certain product and it will charge the company a buck to save me 2 clicks. But if I see an Ad on Facebook it’s just an ad and I assume it’s for some scammy establishment I’d definitely not actually trying to buy anything and I don’t see how they convert viewers to buyers.
I don't need to wonder, I can tell ya. They're effective. Even in a brick'n'mortar world of in-person sales, they're effective. And they're effective because they cheat Google ads - if you have a large social media presence, you will rise to the top of Google searches. They're good SEO, plain and simple. And because Facebook permits aggressive microtargeting you can literally target one person if you want to; if you know a guy in his 40s who likes model airplanes and Madonna, you can literally buy an ad for him by specifying his zip code, "model airplanes" and "Madonna." He'll be the only one to see it. Thing of it is? Eventually you'll top out on Google anyway at which point you don't care about how awesome your Facebook campaign is anymore. But since most businesses die in the first five years, there's been a steady influx of generous buys to get them their $70b a year in revenue.
So you are buying Facebook ads to up your google search rank? How does that work I’m confused. Also you can’t really get on the first page of google without buying a slot for most commercial search phrases. I usually have to scroll at least once now to get to even the first real result.
We were. We stopped cold at Cambridge Analytica. Google's PageRank algorithm functions by assessing the number and quality of inbound links. An inbound link from Facebook to my page counts a whole lot more than an inbound link from Sams-SEO-Shack.blogspot.com, and an inbound link from a Facebook page with a whole lot of other inbound links counts more than an inbound link from a Facebook page with no inbound links. If I have a reasonable presence on Facebook, a reasonable presence on Instagram, a reasonable presence on Yelp and a verified address linked to my page, Google figures I'm pretty much the A-number-one-legit owner of that service or business for that location. And since Google's search results for anything it considers "local business" are heavily weighted towards, well, local businesses, I win. Not true at all. I beat out four other birth centers and all but one hospital when I type "birth center" into Google. I beat out the New York Times. I probably don't in Minnesota but I don't give a fuck because I'm not dealing with women who live more than 20 minutes away. Sounds like you need to up your adblock game. Note that I do have adwords now - we don't spend a lot of money but we throw I think 30 or 40 bucks a month at it - and the ads for that phrase when I look locally are (1) a hospital (2) me (3) that same hospital. We're at like 700 followers and a couple dozen reviews so it's not like we're Nike or some shit. Last I checked something like 35% of our business came from search, like 15% came from referrals, like 20% came from insurance carrier lookups and the rest was "drove by and saw the sign."So you are buying Facebook ads to up your google search rank?
Also you can’t really get on the first page of google without buying a slot for most commercial search phrases.
I usually have to scroll at least once now to get to even the first real result.