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kleinbl00  ·  1373 days ago  ·  link  ·    ·  parent  ·  post: Facebook Advertisers hit Pause

I don't need to wonder, I can tell ya. They're effective. Even in a brick'n'mortar world of in-person sales, they're effective. And they're effective because they cheat Google ads - if you have a large social media presence, you will rise to the top of Google searches.

They're good SEO, plain and simple. And because Facebook permits aggressive microtargeting you can literally target one person if you want to; if you know a guy in his 40s who likes model airplanes and Madonna, you can literally buy an ad for him by specifying his zip code, "model airplanes" and "Madonna." He'll be the only one to see it.

Thing of it is? Eventually you'll top out on Google anyway at which point you don't care about how awesome your Facebook campaign is anymore. But since most businesses die in the first five years, there's been a steady influx of generous buys to get them their $70b a year in revenue.