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comment by kleinbl00
kleinbl00  ·  152 days ago  ·  link  ·    ·  parent  ·  post: The inexorable rise of identity condiments

Another article that could have been good, should have been good, but not only misses the point it's incorrect.

I read this in the store buying groceries. A little fact-checking: there's still an entire goddamn aisle of mayonnaise. The most recent data isn't that fresh, but five of the top ten condiments in the US are fucking mayonnaise. Or four, depending on whether you consider Miracle Whip to be "mayo."

So mayonnaise is just fine, thankyouverymuch. I remember the panic everybody got into back when salsa first started outselling ketchup but gimme a break, you use a helluvalot more salsa on whatever you put salsa on than ketchup on whatever you put ketchup on. And mayo racks up those numbers despite the fact that it's ludicrously cheap. Even in a goddamn recession people buy more mayonnaise. But let's talk about the demo we're really talking about: privileged white millennials descended from priviledged white 'boomers, the ones who grew up with drown-it-in-Miracle-Whip potato salad (per xkcd, a tradition is anything that happened to a 'boomer twice):

    Besides, I’ve got news: That aioli you’re all so fond of? I hate to break it to you, but that’s just mayonnaise.

Exactly. Worse, everybody knows it. Worse than that, the first time someone took olive oil, mustard and an egg yolk and beat them together, they realized it kicked the ever loving shit out of a jar of Hellman's.

And the nuclear dinner exploded about the same time as the nuclear family; June might have slaved away all day to impress Ward when he got home from the office but nobody lives like that anymore (except privileged white 'boomers). When people cook, they cook like they mean it. They cook like they watch on TV. They cook like they read on Pinterest. They make stunt food, not comfort food, and "semi-homemade" is not in their repertoire.

"Things you make with mayo" came out of the post-war expansion wherein every major industrial agronomist had shit-tons of foodstuffs they had learned to prepare for stable transport across the Atlantic. This also taught them that margins were higher on prepared foods than on raw. it also taught them that shelf-stable non-refrigerated foodstuffs broadened their markets. Thus was shit-tons of marketing applied so that all these new housewifes would spend all their new money on all-new boxes of shit mixed together to impress the neighbors - after all, only darkies and chinamen ate food grown in the ground. Bottle-feed your baby for good health!

And as "things you make with mayo" are fundamentally the non-value-added non-local non-organic non-differentiated things you're going to non-impress the shit out of your friends with, "things you make with mayo" are White Trash Food. Of which there's plenty. Again, an entire aisle of mayo at my local.




ghostoffuffle  ·  152 days ago  ·  link  ·  

If I have to choke down another "millennials killed x" article goddamn I swear to god.

This whole op-ed grew from the author's inability to comprehend how extended family could pass up her potato salad.

Hey Sandy, maybe millennials didn't kill mayo. Maybe your grandkids just don't like your shitty cooking.

tacocat  ·  151 days ago  ·  link  ·  

I'm sorry. I don't think I've bothered to read one before. The subtitle about identity condiments seemed particularly stupid and then the article turned out to be a pretty sad portrait of this woman. That's more or less why I posted it.

ghostoffuffle  ·  151 days ago  ·  link  ·  

No no, that wasn't a stab at you for posting. That was a reaction to all the boomers in general who feel it necessary to blame millennials for not liking the things that Made America Great. Like Hooters and Applebee's. I agree with your take on the article. I hope one day I'm in a position to just write an op-ed for an honest-to-god newspaper every time my grandkids pass up my famous matzoh ball soup. Or maybe I'll just settle for breathable air when I'm sixty. I'll own killing mayo if Sandy is okay with owning killing the economy, the american dream, and the environment.

tacocat  ·  151 days ago  ·  link  ·  

I thought you meant on hubski. No worries

tacocat  ·  152 days ago  ·  link  ·  

I got quite a few things I could say. I'm not in long-form comment mode and at least a couple people are pleased by that.

I will say in response to this

    whether you consider Miracle Whip to be "mayo."

Isn't it chemically thickened horse semen and vinegar?

Also this article is pretty sad because it's an aging former romance writer who somehow got a job as an editor at a general audience magazine who is upset that people don't like her gross potato salad. This article is about this woman's psychology. Not mayo. And yes lady, I did think you were pulling the info out of your ass.

kleinbl00  ·  152 days ago  ·  link  ·  

Miracle whip is essentially an aioli made with soybean oil instead of olive oil. I grew up with it; but then, I also grew up with margarine, pork rinds, white trash cookies and generic velveeta.

Here's the article, condensed down to its true meaning:

    I made what my mother once made...My son Jake, who’s 25, eats mayo...He’s a good son. I also have a daughter. She was a women’s and gender studies major in college. Naturally, she loathes mayonnaise.
tacocat  ·  152 days ago  ·  link  ·  

There are multiple telling passages. I don't disagree with your choice