In other news, people have gone in and started adding negative reviews of the founders. Here is an archive link as the original seems to be altered.
Not quite the worst idea in social media but this is in the top 10 of my lists.
I think I read on that "five facts" thing you found yesterday that they have about 300k in real funding. My wife and I have 400k in real funding for the birth center, and the Washington Post sure ain't writing articles about us. Sorta puts things in perspective.
Someone wrote a long ass time ago, about Digg when Reddit really took off, that you get VC funding not for the money they provide but the connections. Example give: ReCode. ReCode is run by a group of VC funds to generate press for their startups, so if you see a positive story with ReCode in the byline, know it is an ad. Now I am sort of curious to know who the VC is.