Ah. That. I owe you a clarification. Shinola maintains a store in Detroit, but only for cred. They don't intend to make money off it. They make money off selling things in, for example, NYC. Their "flagship" store in midtown detroit exists solely to import celebrities to do photo shoots and other marketing events. It feels like they're making fun of the neighborhood. At least it did in the beginning. I will give them credit that they have recently donated a bunch of money to build a green space near their store. That I applaud.