Wow thanks so much for such a detailed response! My University's pretty small and I'm doubting I could fill up a lot of time. What I had in mind was probably not really a radio... Maybe I should have said something more like a podcast combined with a bunch of playlists. Start slow but eventually build a little team that has little "shows" throughout the week. And eventually grow it into something bigger if people are into it :) A school radio would be a fascinating thing to do tho. I'll see how far I can push to actually turn it into a radio but I'll settle for a podcast for now. Just gotta get my feet in the door before I start pushing for more. It's a business school so I think there are lots of opportunities to talk to teachers and involved students.
Hey, I know a guy in Radio Saltire which is basically exactly what you're describing with starting as a podcast based platform and turning it into more. Granted, they're in Europe but it's the same kind of thing. I totally gave you way more information than you probably wanted, so my apologies for that. I think you'd be surprised at how many people would be interested in such a thing. Even with 13,000 students (we have 18,000 which isn't out of your league, and at one point there was a streaming only group on top of our station). The podcast thing is getting bigger too, people have started reaching out to us about syndication and stuff like that of shows they do on their own. Would love to hear more about where you end up going with this.
It's never too much info. And it's still very applicable advice. It's not because it's a smaller operation that I should not be thinking of branding and targeting. And the technical part is some useful stuff to know in case I want to grow that project out in the future. Y'all got me pumped for this idea. I was just mildly thinking of mentioning it in my interview to show off I have ideas and could contribute nicely to the association but now I actually believe it could work out. I'll let everyone know if it ever works out.