- You might be surprised to learn that the chart-topping duo are not signed to a major label. Neither are veterans like and . They're all self-releasing albums.
But if you self-release, you still need someone to get your name out there, get your product into the marketplace, and get it sold. In other words, you need someone to do all of the stuff record labels used to do. You could do it yourself — or you could hire someone like Kevin Wortis of Girlie Action, a leading music marketing agency based in New York.
The famous Steve Albini essay about signing with a major label http://web.archive.org/web/20061115070529/http://www.thebaffler.com/albiniexcerpt.html And some of his thoughts about where we are today http://qz.com/202194/steve-albini-the-problem-with-music-has-been-solved-by-the-internet/#/h/64815,2,64817,3,4,64819,5/
Thanks for sharing that second article, I had never seen it. The essay, on the other hand, is essential reading for people that want to know anything about the history of the music industry. He's spot on with this point: Streaming services are great for people who want to have easily accessible playlists and background music.“I think they are extremely convenient for people who aren’t genuine music fans, who don’t want to do any legwork in finding bands,” Albini says. “[But] I think there is incorrect calculus being done by the people who are upset about them.”