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To Sign Or Not To Sign: Artists Big And Small Face The Label Question
by ButterflyEffect

    You might be surprised to learn that the chart-topping duo are not signed to a major label. Neither are veterans like and . They're all self-releasing albums.

    But if you self-release, you still need someone to get your name out there, get your product into the marketplace, and get it sold. In other words, you need someone to do all of the stuff record labels used to do. You could do it yourself — or you could hire someone like Kevin Wortis of Girlie Action, a leading music marketing agency based in New York.