Writer by trade. I makes da words purdy.
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"... wonder whether we should."
Man. That just nails it on the head.
Yesterday three idiots tried to hold up a 7-11 (convenience store) in downtown Seattle, next door to my company's product development offices. Gun battle, two cops shot, two of the robbers killed, and the third captured after a brief standoff and the cops using a flashbang on her.
Ross McNutt could rewind their approach. Find out where they were earlier in the day. A weapons storage locker? A house where others were planning other robberies? Starbucks?
These people don't show up on our radar until after they pull the sawed-off shotgun from under their coats, suddenly, in the middle of a store.
I want to think that being able to go back and see their activity prior to the event would be ... ummm ... helpful? ... in, umm... some way? Maybe?
And Frütbrix is a GREAT name for a faux-Swedish EDM/Doomcore crossover band.
This is McSweeney's-level quality writing right here, my friend.
Laughed my ass off. Now I can't sit down. Thanks.
- They will hate you.
Man, I have been in that position a LOT. You do some really hard work for someone, slave over a hot computer until the early morning hours, hack through hours of footage trying to carve a story out of all the clips, finally get it mastered with a soundtrack, normalized audio levels, exported via a shitty codec and downsampled to hell so you can post it anywhere without it being a 3gb upload...
... and the first person to watch it points out that you spelled the company name wrong. (Or whatever.)
I've been in their shoes. Many times.
HOWEVER, what makes a true professional, is the person who knows that there will be an iteration after it is "done". You have to test-run it against a hostile audience, to understand how it will actually "land" when released to the mass market. You, the customer, are too close. They, the producers, are too close.
Filmmakers, writers, car designers, architects... everyone knows this. But when you come to marketing video producers, people seem to think the production rules that everyone else knows, don't apply to them for some reason.
When I used to go into recording studios with my bands, I'd take a rough mixdown of our work and put it in the car tape deck, and drive down the freeway. It's amazing how different things sound when you aren't listening on reference monitors in an audio-neutral room!
So yeah. They'll hate me. They'll rage. They'll question my skills or authority to levy an opinion.
But in the end, after a week of these comments nagging in the back of their heads, they'll agree. Because, in the end, they are professionals. They have the same goal you have. And they know "good" when they see it. They just may need to back up a few feet to get some perspective first.
- Also, if you are serious about signing up for the procedure, PM me.
Will do. Thanks, my friend.
And here is a really good article, supporting your point.
Although I still think that the author is getting tangled up a bit with their cause-and-effect analysis.
The opioid epidemic can pretty much be traced right back to the doctors who over-prescribed them in the first place, and thereby transitioning opioids from "street drugs" to "my doctor gave it to me, so it's safe!"
Once you make that mental leap, sharing "prescription drugs" with others - or selling your extras, or prescribing it for people who are simply addicted - becomes a really easy justification to make.
The big picture is that, where we are now, there is no easy path to the light at the top of this hole.
The product is brilliant. I'm sold. Seriously. Gonna get my wife and I into this right away.
Don't read below this line.
Because, you know I do marketing for a living, and have for, oh, 15 years or so? So I have OPINIONS. And I'm going to give you my marketing feedback on your video.
Still reading? Ok. You asked for it! :-)
1. The product name needs to be on-screen throughout the entire video. Do not make the person who says FUCK YEAH! TAKE MY MONEY! wait until the end to get the URL.
2. The video is 30 seconds too long.
3. It has the wrong soundtrack.
Too long: At about 1:30, you start repeating what was already said earlier in the video, and pretty much everything between there and the money-shot at 2:09 can be cut without losing any of the core message. (Broadly speaking.)
Stand back and think "What is the purpose of this video? What ACTION do I want the viewer to take?"
The only call-to-action in the video is "go to this URL".
So you need to hit them with your idea, why the viewer should give a shit, and then hit them with the URL. At 2-plus minutes in length, nobody but your friends and family are going to watch the whole thing... and the money shot (or "money-quote") is buried at 2:09.
Music: The music REEKS of Kickstarter, which makes me think of you as a hokey couple of amateurs with a half-baked idea that you haven't fully fleshed out.
You have a BIG idea. An HISTORIC idea. That is going to deeply affect people's LIVES. This has IMPACT. And you are ALREADY open for business with PAYING clients. So (just quick googling while I'm at work) I found this, and 40 seconds into this track as examples.
That's my constructive feedback.
But remember, in the end, what you have is excellent. My suggestions are changes to an already high-quality product.
I should be in town. Drinks will be had.
The reasons are kind of arcane and not very interesting, but basically my property line goes all the way to the middle of the street, and I am responsible for maintaining my part of the street.
This, in theory, makes the neighbors all equally responsible for the upkeep and periodic repairs to the street. Practically speaking, it is a bit harder than that. It takes negotiation, and some peer pressure to get stuff done.
Adulting like a motherfuking adult.
My house is on a private street, and is one of 8 houses on the street. Last night I got four of the homeowners together to look at bids for repaving our private street, as well as putting in new drainage, and gas lines to every house.
Ballpark, it looks like it will be about $5-7k per house, for the whole project. But the road will be good for the rest of our lives, and the nice road and addition of gas service to each home will raise the value of our houses.
Next step is an email to all 8 homeowners, inviting them all to participate in the next meeting, where we will review more bids and put together a proposal.
My plan is for the project to be done in 2018, but, if we can get everyone on the street to buy-in soon, we might even get it done this year!
There is only one rental house on the street, so we shouldn't have a problem getting 7 of the 8 houses on board with the plan. And the docs everyone signed when they bought their homes explicitly states that they are responsible for their part of the street, and cooperating when maintenance is needed.
Fingers crossed. Might have a plan in place by May. That would blow my mind... I thought this was going to take MONTHS...
Yeah. It's not something either you or I are expert in, and it's a complex problem. But any time we have prohibited a substance in the USA, it has only increased its availability, and created a violent and profitable black market supply chain.
And, knowing the US Politician's tendency to stick a band-aid on major problems, and then run far away crowing about how they fixed it... I don't want to give them more power over a weakened and victimized populace that's already got a hard enough time fighting addiction, etc.
Make the politicians focus on the real issue, and don't give them an "easy out" or untenable platitude like, "Heroin is bad, mmmkay?" Prohibition has never worked for us. Liquor, drugs, nukes. It always fails and creates much worse secondary effects.