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What I meant by "market risk" is that the reason they can get away with being different is that no company maybe ever has enjoyed their brand equity. Brand equity is fleeting. And when theirs fades it's going to be way harder to convince anyone to buy a Firewire 6.0 or whatever.
And what I mean by "flaunt the fucking law" is that Apple's brand equity is protected by the fact that their anticompetitive practices have so far avoided regulatory scrutiny. 'member when Microsoft got in trouble for bundling Internet Explorer? And Barnes'n'Noble got busted for trying to buy Ingram? Misty water-colored memories.