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- Officially, Lindell’s event is called called the MAGA Frank rally, a name that manages to both pledge fealty to Donald Trump and hawk Lindell’s glitchy “free speech” (conspiracy theory) website. The rally is one part far-right cosplay party featuring a series of wacky and deluded characters who hold no elective office. The other part is fucking scary, the aforementioned hucksters hold dangerous sway over a party that in the not-so-distant past had presidential standard bearers named Romney and McCain. Sure, you could violently disagree with their policies, but they didn’t give you the feeling they would merrily march the country off a cliff dancing to Trump’s piper tune. Lindell’s gathering had the potential to be corny and creepy, a look at America’s diseased underbelly that is now so full of pus it could poison the rest of us.