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Actually one of the reasons they're so popular is that they lease better than almost any other option a lot of the time (because of high residuals). Right place, right time, you can get a full size truck from any of the Big 3 for like $200/mo....and it’s so damn expensive poor people need not apply.
I guess they move easily so when underwater and repossessed the margin is good. Still these trucks start at 50k and go up from there. That high baseline price is actually an advantage because it allows underwater buyers to roll over their old underwater truck into a new one while keeping under 120% loan to value.