If you plan on, say, opening a new dance club style bar (which, based on your taste in music and general thinking skills that appear evident from your posts, I would suppose is highly unlikely), then yes, feel free to be ashamed of your aspiration. But a great bar that attracts groups of friends, or just the lonely guy who wants to sit in the corner and surf the net, is the closest thing to heaven on Earth I've yet discovered. Sure, there are always the regular drunks that are helpless and sad, but at the core of a good bar experience (for, I believe, the vast majority of patrons) is happiness and friendship. Not to get too Cheers, but I have a bar a block south and one two blocks north of my house, each of which I frequent, and each feels like stepping out while going home. Its a thing of beauty. Good luck to you. Don't be too cynical because you've worked in bars too long; the bar is a special place to lots of people, and you will bring happiness to many of them.