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I dunno, maybe around the time you raise the price of your oxygen by 400%.
But this never* happens. Amazon, Walmart, Standard Oil, all reduced prices. New inventions invariably become cheaper, as producers become more efficient at producing, and respond to competition from other producers who release similar products and try to capture market share. *Except when it does, when a producer manages to get legal protection from competition. In that case, consumers are right to revile the crony gang, and government should stop interfering.