I had a revelation about that at the farmers market last week. I was eyeing a big piece of ethically raised ribeye and noticed that it was hella expensive compared to the ribeye you'd see at the grocery store. But then I thought about how my great grandparents bought meat, and how a roast was a big goddamn deal to them because it was expensive. If I had bought that piece of ribeye, it would have been a big deal to me. If I had bought a more-evil slice of meat at a lower price, I really wouldn't care as much. The cows my grand-cestors ate were raised basically like the ethically sourced meat I would buy today. They paid a premium for that meat, and it makes sense that I should do the same. Coincidentally, eating vegetarian has become easier and easier as time goes on. I prefer to make meat a conscious decision, rather than a 'oh well it's here' default.We should get closer to paying for the real value of a chicken, or pig, or strawberries, than what we're currently paying.