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It's a smart move, and they picked quality publications to launch with. It will be interesting to see if the content from these providers changes to suit the audience? Meaning, will the Atlantic start releasing articles titled "you'll never guess what happened next…" Or "top 10 most amazing places you've never heard of?" It will be interesting to see if the content from these providers changes to suit the audience? Meaning, will the Atlantic start releasing articles titled you'll never guess what happened next… Or top 10 ways to lose weight