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They make more every year than the year before, but it still sells out. If you want to buy bottles from the brewery you have to buy tickets online. This year they sold out in 6 minutes. They also really like the exclusivity and the obsession people have with it. The beer itself is damn delicious. They take Breakfast Stout, which is an oatmeal stout, tastes like chocolate, coffee, oatmeal, and a little vanilla, and age it for a year in bourbon barrels. (I think Evan Williams, not 100% sure though) This makes it SO DAMN GOOD. And it increases the alcohol content.Why don't they make more if there is such demand?