I did like 9 hours of web training to be a "certified social media strategist." Yes, the certificate is worth roughly the recycling value of the sheet of paper I printed it on. I also spent yesterday establishing 2 gmail accounts, 2 twitter accounts, an Instagram account, a Facebook business page, a Pinterest business page and a half-dozen profiles on SEO tools. You would think that the former would leave me well-prepared for the latter but HOLY FUCK social media is bullshit. Have you ever just like, walked into Facebook going "I'ma make me a new account?" "With the privacy set right'n'shit?" Talk about dark patterns. I cooked off two fuckin' Instagram usernames because their setup is so shit that you really have to work to not associate it with your primary account and oh, by the way, once you delete a username it's gone forever, sorry/notsorry, fuck off we're Facebook eat shit. I'll say this: Pinterest are not dicks. "Oh, you wanted to make a business page instead? Sure, okay. Here do this." "Here are the only five things we care about you not fucking up as a business now run free." If Reddit is for boys and Pinterest is for girls, the girls are fuckin' winning, y'all.
Pinterest is the best. Fuck Facebook and its business settings. Good luck getting ANYONE to see your shit. Pretty sure there was a Hubski post with a video about this very issue, actually. I'm learning SEO for my blog - do you not feel gross using it? I try to fall into the 25% range (Bad) so I don't feel as bad about using it. I just want people to see my writing, not establish a brand.
I haven't done much SEO yet. My social media guy made a couple valuable points that I'm totally taking to heart: 1) Customers will interact with your content and business if it's valuable to them, not to you. Share things that are beneficial to people you want to do business with, not to your metrics. 2) The goal of business participation in social media is to increase BUSINESS, not metrics. 