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ButterflyEffect · 4041 days ago · link · · parent · post: The coolest thing I've ever seen: Google Maps Lets You Catch Pokemon on Your Smartphone
Geocaching just got a billion times more popular.
insomniasexx · 4041 days ago · link ·
This is by far one of the smartest marketing campaigns I've seen in a while - and it doesn't even seem like marketing. Which only makes it smarter.
Problem: Apple released their own maps - now people don't have Google Maps on their iPhones.
Solution: April Fools prank that requires people to install Google Maps to play.
Fucking. Brilliant.