a thoughtful web.
Good ideas and conversation. No ads, no tracking.   Login or Take a Tour!
comment by ButterflyEffect

Geocaching just got a billion times more popular.





insomniasexx  ·  3937 days ago  ·  link  ·  

This is by far one of the smartest marketing campaigns I've seen in a while - and it doesn't even seem like marketing. Which only makes it smarter.

Problem: Apple released their own maps - now people don't have Google Maps on their iPhones.

Solution: April Fools prank that requires people to install Google Maps to play.

Fucking. Brilliant.