They call it 'restart' and then go on to talk about how they changed the language from "level 2" to "phase 2" in order to avert the use of lingo that is "game-like". But the name of the entire program is a pun on gaming. Wouldn't this be like a drug rehabilitation center being called un-cracked?
It's an interesting thing, the addictive personality. It can happen with anything; video games, internet use (social media), drugs, drink, food, reading, exercise etc. I've known addicts that seem addicted to being rehabilitated. -All things in moderation.