I smell Yellow Ribbon Syndrome - the idea that a meaningless gesture in the face of a large problem is actually accomplishing something, despite the fact that the gesture is only visible to you.
I'm conflicted. I think it will probably take plenty of both going on if we are to ever get any real push back. If Yahoo or Google pulled a Groklaw, then there would be a reaction. But there's no way that public companies are going to give a damn unless it affects their bottom line. The only scenario I see there is if enough start moving to an off-shore option that makes it tough on the NSA (not that Deutsche Telekom is that option), but there maybe be money in it for someone in a country that will take a stand on their behalf, maybe Norway, for instance.
..except that Qwest told the NSA to pound sand and all they got was frozen out of GSA contracts. It's not going to happen until there is a legitimate, violent reaction at home. So anything short of demanding the NSA be disbanded is pretty much pointless. "Fans of sausage and politics should not watch either being made." The United States is the world's puppetmaster and a large percentage of Americans have foolishly presumed there were no strings holding them up.
Blood in the streets has more of a likelihood of doing something than Google giving up marketshare to Bing. The CIA did not pull out of Lebanon until William Francis Buckley was kidnapped - not even the Beirut bombings did the trick. There has to be a real human cost for things to change, and even then, it's a reorganization so they can say "The National Security Agency has stopped spying on the American people" while congress authorizes a trillion dollars for the formation of the National Security Association under seal. We were back in Beirut within 9 months. Go take a peak at Total Information Awareness. see if the Powerpoint doesn't have the same designer as PRISM. It certainly has the same mission, and we violently fuckin' killed TIA in 2003. Meet the new boss, same as the old boss.