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Where do they get the money?
thenewgreen · 4178 days ago · link ·
My guess is that they have large donors that say they'll sponsor up to "X" miles. If I had a boat load of money, I would give it to sustain this. They're both raising funds for charity and promoting healthy living. Pretty cool. Also, after you are done running, if you so choose, it will post your miles in your FB feed and they place an advert under the posting. My guess is that this is a revenue stream.
thenewgreen · 4178 days ago · link ·
On their site it says they have an initial pool of 1 million to sponsor miles with.