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thenewgreen · 4282 days ago · link · · parent · post: Why Ad Blocking is devastating to the sites you love
I don't use an ad blocker but I also don't click on ads. Perhaps the advertisers feel they are still passively able to get there brand to impress upon me, just by my seeing the ad? Maybe there is some truth in that, but I still think the value of most online advertising is mega-inflated. If a large contingent of your user base is using ad blocker, then you may have to reconsider your revenue model. Ultimately, your users shouldn't have to modify their behaviors to appease your business plan. -it works the other way around. When businesses forget this, bad things happen.