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I think too that a lot of the fantasy is the loosening of restrictions. You can shoot people in the apocalypse. You can leave your normal responsibilities and bug off to the woods and do nothing but fish hunt and garden. No more commutes and shopping for ramen at piggly wiggly. No more spreadsheets and emails. No more shuffling the kids off to soccer practice. Just a simple little life.
Having grown up in a survivalist-heavy environment with lots of guns and lots of survivalists (had a friend remark "I coulda won Waco" once) it's entirely about doing what you want and punishing others for doing what you don't want. It's the desire for ultimate power while eschewing ultimate responsibility.