Not sharing this for the obvious reasons because of course a book company based around the children's tales of (ghost-written) Mike Flynn and Kevin Sorbo can be solved by inspection. Sharing this because FFS they aren't even trying anymore.
This matters, in my opinion, because it demonstrates that the core operators of the far right have basically given up on principle. They're grifting out in the open, recognizing that their operating methods are repugnant to anyone who does not share their alignment and mission 100%. It's like they looked at Project Veritas, saw it collapse due to dishonesty, and said "but look what a great run they had."
It's "winding down energy" not "building up energy." These are not moves you make when you think tomorrow will be bigger. This is a recognition that you're running out of road so you'd best get what you can. There's a lot of talk in the press about Trump and the gestapo he's going to use to step on all our necks but when people like Kirk Cameron has their PR director pretend to be a porn-addicted pre-teen because of this image
then I can safely surmise that the grifters-in-the-know think the gig is nearly up.