I'm not sure what is meant here:
Ford says that it "maintains the highest transaction prices of any full-line automaker – $36,300 per vehicle."
Do they mean they are expensive? Or that they make the most money per transaction?
Anyway, it seems to me that Ford cannot keep up with what people actually want and instead of innovating and improving, doubles down on the markets where they already have a sizable part of the market. I wonder what the effects are for Ford globally (Ford is a rather popular brand in the Netherlands for example).