Probably not. I picked up a Hamilton Khaki Field auto the other day. Fair condition off eBay for 230. If I get bored of it I could sell it for about the same maybe 200. From that website it looks like those watches rent at anything from 1/6 to 1/30 of of their used price, so unless you wear it for like a month at a time its cheaper to buy and sell it back on chrono24 or eBay after a couple months. I'm probably not the target audience but its also not really clear to me what you get for your extra watch dollar anyway. I guess for 4-6k you get a lot of bling you can tell people you have a Rolex but for the price of a monthly car payment it all seems kind of silly even if you never admit its a rental. Besides do people actually daily wear $5k+ watches? They get dinged up scratched, and the expensive bands get worn I always though people buy them and just keep them wrapped for special occasions hoping they appreciate in value so they can sell them to the next person.