Here's the really dumb thing. It's pretty clear the basic concept was this: Which, hey, arbor presses are no big deal so they could have worked from this: But then they met the guy who came up with this: And all of a sudden they needed a fucking FOUR TON RAM in order to generate 125 psi. You are well out of the world of easy hand leverage and all of a sudden you've got an industrial product sitting on the counter. There had to have been a moment where the engineers were sitting around, staring at this fucking catastrophe of a concept, and one of 'em said "We could do it with a bottle jack" and one of the other ones said "We can't put a fucking bottle jack on a kitchen counter" and another one said "Dude we're fucked, aren't we" And then another one said "Well, we haven't had to value engineer a goddamn thing yet, so let's get freaky" And here we are. That Sodastream Play? My wife bought us one. It broke inside 3 months. The thing that replaced it (for free) has far fewer moving parts.