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When people who don't understand computers are told that something on the computer is important, they believe it. Pets.com raised $82m despite the fact that Petco and Petsmart were closing stores and consolidating. Twitter is top-heavy because journalists use it and it's easy to embed within online news therefore it must be important, right? And if it's important, it must be worth something? And if it's worth something, surely we can trade for it? The thing that reworked my understanding of finance was greater fool theory.