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comment by kleinbl00
kleinbl00  ·  3161 days ago  ·  link  ·    ·  parent  ·  post: Advertisers Search for Middle America

Reveals a deeply disingenuous concept of how advertising works. But that's okay because it's generally acknowledged that if you're still hunting broadcast dollars you're playing to dying rednecks anyway.

Which is okay 'cuz you're dying too. Ad budgets are down about 70% since 2000 and it's almost all online.

Two thirds of the population of the United States is "coastal elites."





user-inactivated  ·  3161 days ago  ·  link  ·  

I was shocked at how many people lived in CST until I realized that Texas and Chicago would make up the bulk of that. More people live in CST than in PST. Interesting.

kleinbl00  ·  3161 days ago  ·  link  ·  

As was I.

People forget that "flyover country" includes a lot of large international airports attached to thriving metropolises.

And they have colleges.

user-inactivated  ·  3161 days ago  ·  link  ·  

Isn't part of the reason ad budgets are down so much is because modern loyalty cards and the internet have allowed companies to target individuals much more effectively and for much less money than regular advertising? After all, why spend so much money on television, radio, and billboards when emails cost almost nothing?

kleinbl00  ·  3161 days ago  ·  link  ·  

Ad budgets are down because newspaper readership is down, magazine readership is down, adblockers are ubiquitous and Tivo is going to be old enough to vote in a couple months.

Ad budgets are down because nobody is seeing ads.

user-inactivated  ·  3161 days ago  ·  link  ·  

There's a part of me that finds that kind of sad. My ever changing feelings about materialism and consumerism aside, I like seeing a lot of the creativity that goes into making ads.

kleinbl00  ·  3161 days ago  ·  link  ·  

    The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists.. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little.

-Banksy

more

user-inactivated  ·  3161 days ago  ·  link  ·  

I've read this somewhere before. I think from you actually. I'm calling my art snob friend tomorrow and letting him know my opinion is validated by Bansky. Then he'll tell me Banksy is a poser. ::Shrugs:: He's smart, but sometimes there's no winning with that guy.