"a condition of totalized and singular aesthetic refinement—of high taste, of aesthetic rightness, of absolute disengagement with the world. A kind of nihilist perfection where things, rather than lives, are ordered, whose grand family tree stretches back through the ages. Its names have been legion, though we might call its secret constancy ”Aesthetic.” Throughout time, its power has operated through slight of hand, its invisible maneuvers assimilating opposition and threat through deployment of the most despicable of all tactics: irresistible cold-hearted beauty." if they want to be inspired by real geometric style, look no further.
However to be honest I have mixed feelings about this neo-retro-minimalism. Too much of it seems based in nostalgia, and not enough in today, or even tomorrow. The MS logo fails IMO because it holds back in the wrong way to be interesting. It's a case of less is less. But, in the same sense, this retro-minimalism only succeeds insofar as it accomplishes something well-recognized. I think MS was inspired by something good, but not interesting, and deviating slightly from that couldn't bring much of anything.
It's almost as good as the new Pepsi logo.