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I think it's a but hard to describe. But I've noticed that when some people get bills or mail in general they immediately go into a mode of "I need to open and respond to this NOW". While others are more willing to just let it sit on the table and ignore the urgency. I also might be wrong but I think it's a human behavior split (like toilet paper over or under) that shows a bit of personality. I loved when I got my postcard from Lil that was the first piece of mail I actually card about in a long time.