ButterflyEffect this is completely unrelated, but how did you get this URL? I work for a digital marketing firm and this url has a facebook parameter for the action ID and the fact that it was liked. I'm trying to find out if this reflects back onto the number of times an article was liked, when each of us end up on the page from the pre-parametered URL. If it does, it's costing us a lot of money.
I initially found it via The New Inquiry but after reviewing their link it doesn't have the Facebook parameters, maybe they changed it but i wasn't paying much attention to the URL when I posted this. Haven't seen this article anywhere else yet. I removed the parameter from this post.
If you advertise on Facebook you pay for every interaction. Clicks on links, but also shares and likes. If this is counting articles shared through emails, IMs and other message boards as likes, an advertiser would be paying for impression to facebook when facebook didn't spread the message.