I'm furrowing my eyebrows at you, as if I were a curmudgeonly hermit startled into an intense glare. You used the m word. I have to go clean myself with a hankie now.
On a more academic note, some might be surprised at how much the type of psychological/behavioral manipulation discussed in this article goes on in the BDSM world. It's a quite handy skill to have, and can make for awesome sex.