Yeah. That's how they make a ton of money with trucks. They start out cheap but get more expensive the more you add on. It's part of the reason why GM decided to keep GMC around when they were trying to figure out which brands to kill off. Sure, they could easily sell all of their trucks under the Chevrolet marque, but when you can sell the same easily profitable truck under the GMC marque and make even more money off of it, it's a no brainer.The problem is that I priced a GMC Canyon which is the new "small" pickup from Chevy and it gets crazy expensive really quick. Starts $20,995 though so that's good.
I like the GMC look for a lot of things. I have a GMC Terrain for my wife and it's a nice looking car. Honestly what I would like to do is a 65 C-20 rust bucket like this one, but drop in a 350 where the 327 was. The original engine made around 220 hp, and this one will hit around 350. That would be a fun little truck.