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comment by caterpie
caterpie  ·  3187 days ago  ·  link  ·    ·  parent  ·  post: Apple Watch Sales Drop 90 Percent From Opening Week

One of the biggest issues that Apple has faced since Jobs passed away is brand dilution. Before his death, it was pretty easy to pick out a Mac or iPhone from far away, as they were tech staples in popular culture.

Unfortunately, beginning with the iPhone 5c, Apple tried to get too fancy. I thought the 5c could have been a throwback to the 1998 iMac, but they kept up with increasing options, which is arguably the opposite of what made Apple appealing. Too many choices is a bad thing for the common consumer, especially one that got used to Apple's standard black/white color choices, save a few generations of the iPod nano.

Now there's, what, 38 options? Too much brand dilution. I don't know if I'd recognize an Apple Watch the same way I recognized the first iPhone, iPad, or iMac.

Watches seemed like the next logical step, but they did it poorly. Too many choices too late hurt this release.





Merlin  ·  3187 days ago  ·  link  ·  

I couldn't agree more. My favorite part of Apple was always the limited number of options that gave you the distinct Apple feel. It seems like instead of moving forward they are moving sideways. Focusing on fancy, shiny things instead of innovative tech.

deadnagastorage  ·  3185 days ago  ·  link  ·  

Oh no all these options, why are there so many options, said nobody ever.

deadnagastorage  ·  3185 days ago  ·  link  ·  
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