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comment by kleinbl00
kleinbl00  ·  3233 days ago  ·  link  ·    ·  parent  ·  post: Leaked Email Between Jeb Bush & His Graphic Designer

Yeah, there's no cure for stupid.

Here was my take-away from the whole process:

When we first started, she told us we'd probably be ten to fifteen hours into a logo. And we were like, naaah, no way. We aren't anywhere near that choosy. And then she gave us a couple first-runs and we were like I mean, dayum. Print that sucka. but there were one or two tweaks, and we talked about it. And we did "one or two tweaks" like four times, and then I asked "how many hours we at?" and she said

"Twelve."

And that's where you go "You know, we're working with a professional who has done this before, is intimately familiar with the process and has a firm grasp of what we need and how to give it to us. Let's pay her."

...or, you go "HOLY SHIT HOW DID YOU SPEND TWELVE HOURS MOVING PIXELS AROUND, WOMAN?" Because after all, you just get emails. It's easy to forget that there's work that happens between them, and you need to pay for it.