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If each client is worth a couple thousands, then I say it's worth it. But honestly, anyone with a little common sense can come up with a decent social media campaign. You're way better off taking the class than paying some lady (that might not even know exactly what she's talking about either). People in my city can't even use Adwords properly... A lot of towing and cleaning services targeting the word "Montreal" on google. Not really the most effective way to spend your money since I mostly see them when I google "montreal weather" or "montreal restaurants". I click on their ad every time tho and think "I just made you pay a dollar for nothing!"